Apple pencil

Apple pencil :

Apple Pencil for iPad Pro

its only a magic wand

The versatile Apple Pencil is the best tool to reach for when you need pixel‑perfect precision. Use it to jot down notes, draft a schematic, or paint a watercolor. Or sign a lease or mark up an email. Whatever you need to do, Apple Pencil is easy to use but impossible to put down.

Malika Favre

An artist with a bold, minimal style who explores positive and negative space with vibrant color.

Perfectly on point 

for anything you do

While it resembles a classic writing tool, Apple Pencil is so much more. Whether you’re marking up a complex document, designing a building on-site, or retouching layers in a photo, you get an astonishing selection of tools in a single instrument. With amazing apps designed to take full advantage of its distinctive features, Apple Pencil offers unmatched versatility.

A better take on
taking notes

Apple Pencil lets you jot down notes and sketch ideas as naturally as you do on paper. And with the upcoming iOS 11, you’ll be able to add handwriting and drawings alongside text and even search handwritten notes using Spotlight. There are also great note-taking apps in the App Store that let you do even more.

• quill
• magic wand

apple watch nike +

apple watch nike +

Unleash your run.

Two of the world’s most innovative brands have taken their long-running partnership even further. With built-in cellular, Apple Watch Nike+ now lets you train with in-ear coaching, stream your favorite music* and receive notifications — even when you don’t have your phone. The perfect running partner just got better.

Features that go the distance.

With built-in cellular, GPS, and altimeter, Apple Watch Nike+ has all the features you need to take your run to the next level. You can even pair your watch wirelessly with compatible gym equipment.2 And it’s swimproof, so you can take a post-run dip in the pool.

Exclusive Nike watch faces.

Designed specifically for Apple Watch, these faces boldly display the time in both digital and analog styles. You can launch the Nike+ Run Club app directly from the face by tapping the complication.

Nike+ Run Club app. Your perfect running partner

Whether you’re just getting started or a beast on two legs, the Nike+ Run Club app surrounds you with exactly what you need to make your running better than ever. With the motivation of millions of runners and expert guidance behind you, you’ll go farther — faster.

Run in good spirits.

A little support can go a long way. You can receive encouraging emoji from friends — even when running without your phone. And reminders triggered by your friends’ shared activity, the current weather, or your own history give you every reason to run.

Just Do It. Sunday.

Run every Sunday and see how long you can keep your streak alive. Fuel your run with exclusive Nike+ Run Club playlists on Apple Music.

I mac

I mac


A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.

21.5-inch iMac with Retina 4K display

Now starting at $1299

Performance boosts across the board.

Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.

Graphics that render you speechless

iMac features powerful new Radeon Pro 500 series graphics that make a spectacle of everything you see. The 27-inch iMac with Retina 5K display is loaded with up to 8GB of dedicated VRAM. And the 21.5-inch iMac with Retina 4K display ignites with up to 4GB. Both deliver visual effects and 3D graphics that exhibit raw power in its most polished form. On top of that, you get advanced video editing capabilities. Now you can edit multicam projects in Final Cut Pro X with up to five streams of full-resolution 4K video.

Accelerate your every move.

An all-new seventh-generation Intel Core processor in every iMac. It’s more speed than iMac has ever reached before — taking the 27-inch model up to 4.2GHz, and the 21.5-inch model up to 3.6GHz. And Turbo Boost gives you even more power when you’re using processor-intensive applications like Logic Pro or Final Cut Pro. It all takes place behind the scenes, but you’ll see the difference in so many ways.

A virtual first for iMac.

VR makes its debut on iMac, with the ability to edit 360° video in apps like Final Cut Pro and create cutting-edge 3D VR content.

Brighter than ever. More colors than ever.

The Retina display shines even more vividly on the new iMac. With one billion colors and 500 nits of brightness, graphics leap off the screen in a whole new light. And the pixel density is so high that you won’t detect a single one. Text is so clear and sharp, your email and documents will look smarter than ever. It’s simply the best Mac Retina display yet.

Iconic design. Advanced engineering. Talk about modern art.

iMac has always been the ultimate in form and function: An all-in-one computer that puts everything — display, processor, graphics, storage, memory, and more — inside one simple, stylish enclosure. The new iMac includes the most advanced, most brilliant desktop display we’ve ever built, and it’s filled with all-new technologies that take power and performance to a whole new level. Yet it’s still just 5 mm thin at its edge.

APPLE TV 4K

APPLE TV 4K

4K HDR sets anew standard

News & Sports streaming live

you ask siri delivers

Amazing graphics

APPLE WATCH SERIES 3

APPLE WATCH SERIES 3

Freedom calls

Answer a call from your surfboard. Ask Siri to send a message. Stream your favorite songs on your run. And do it all while leaving your phone behind. Introducing Apple Watch Series 3 with cellular. Now you have the freedom to go with just your watch.

stay connected when you're away from your phone

Phone and Messages

Make calls and send texts with just your watch.

Music

Stream 40 million songs with Apple Music right from your wrist.

siri

Ask Siri to set a reminder, send a calendar invitation, or give you directions, all without your phone.

        

GPS and Altimeter

See how far and high you go.

swim proof

always ready for ocean or pool

Workout app

Track a casual hike, an intense ride, and everything in between

Heart rate app

Keep tabs on your resting, walking, and workout recovery heart rate

Breathe AppQuiet your mind. Relax your body.

All kinds of faces. All customizable

I PHONE X

iPhone X

Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice and even a glance. With iPhone X, that vision is now a reality. Say hello to the future

                         screen of the mobile

With iPhone X, the device is the display. An all‑new 5.8‑inch Super Retina screen fills the hand and dazzles the eyes

The most durable glass ever in a smartphone, front and back. Surgical‑grade stainless steel. Wireless charging. Water and dust resistance.

Familiar gestures make navigation natural and intuitive. Instead of pressing a button, a single swipe takes you home from anywhere.

Secure Authentication

Your face is now your password. Face ID is a secure new way to unlock and authenticate.

Facial Mapping

Face ID is enabled by the TrueDepth camera and is simple to set up. It projects and analyzes more than 30,000 invisible dots to create a precise depth map of your face.

Portrait Lighting

A new feature in Portrait mode, Portrait Lighting produces impressive studio‑quality lighting effects.

ANIMOJI

The TrueDepth camera analyses more than 50 different muscle movements to mirror your expressions in 12 Animoji. Reveal your inner panda, pig or robot.

Improved Cameras

Larger and faster 12-megapixel sensor. A new colour filter. Deeper pixels. And a new telephoto camera with OIS.

Optical Zoom

The wide-angle and telephoto cameras on iPhone X enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.

Neural Engine

Introducing A11 Bionic. The most powerful and smartest chip ever in a smartphone, with a neural engine that’s capable of up to 600 billion operations per second.

Faster CPU

The four efficiency cores in the all‑new CPU are up to 70 per cent faster than A10 Fusion. And the two performance cores are up to 25 per cent faster.

Wireless Charging

wireless charging for wireless world

With no charging cable required, iPhone X is truly designed for the future of wireless.

Augmented Reality

Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.